•  Establishing your credibility

•  Describing your products or services

•  Completing sales transactions

•  Offering customer service and support

•  Communicating company identity or branding

• Search engine friendly?

• Generate repeat traffic?

• Encourage visitors to recommend it to others?

• Create an online community, send emails?

• Increase customer loyalty?

• Encourage visitors to stay and visit many parts of the site?

Will people find you by searching or because you gave them your URL?

Target Audience

• Who is your target audience?

• Will they be accessing your site via dial up or high speed connection?

• How will you be accessing the site (connection speed and browser)

• What is your target audience looking for?

• What questions are your customers constantly asking you?

• What can we include that would WOW your customers?

Web Site Design Look and Feel

• Have you seen any sites that you would like to model yours after? Or site designs to avoid?

• What do you like about those sites?

• What colors do you prefer for the site?

• What image the site should convey?

• Home page design: three columns, two column information or flat layout with simple menu?

• How wide do you want your site design to be?

• Do you want your pages to be easily printable or do you want to offer PDF files of information rich pages?

• Vertical or horizontal navigation bar preference?

• Do you want your site to use only graphics, only photos, or both?

• Are you interested in animation files or videos?

• Do you have any photos of you, your staff, your services, or your products that you want displayed?

• Do you have any vendor supplied photos or graphics you are authorized to use?

Logo

• Do you have a logo?

• Do you have a digital copy of it?

• Do you need me to make you logo or would a stylized typeset of your company name be sufficient?

• Do you have a tag line? How would you describe your business in one sentence?

Web Site Content

• Do you have any existing written materials we can start from?

• Do you have this information electronically?

• Hard copy brochures

• Client presentations

• Customer letters

• Information flyers

• Customer testimonial letters

What menu categories make sense for you. Here are some common choices:

• Home

• Services

• Product categories

• Customers

• Testimonials

• FAQs

• Forms

• Articles or other informative topics

• Pdf files to include?

• Links or resources

• About us

• Contact us

Search Engine Optimization

• What search terms do you expect your customers will use to find you?

• What search engines will they be using?

• What organizations, companies or sites can we ask to link to your site?

• What organizations, companies or sites would be valuable resources for your readers?

Considering the above, and checking off all that you can will save you lots of headaches and costs.

Call or email me with any questions that you have. I'm always here to help.

Joe

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